Privacy Policy
FitLife ("we", "our", or "us") is committed to being transparent about how we collect and use your information. This Privacy Policy explains what data we collect when you use the FitLife mobile application, who we share it with, and how long we keep it.
Health disclaimer: FitLife provides general fitness and wellness information only. It is not a medical device and does not provide medical advice, diagnosis, or treatment. All tracking features and AI-generated suggestions (including workout and meal plans and AI coach responses) are for general informational purposes only and are not a substitute for professional medical care. Always consult a qualified healthcare professional before making any health, nutrition, exercise, or medication decisions — especially if you have a medical condition, are pregnant, or take medication. If you feel unwell or experience pain, stop and seek medical help.
1. Data We Collect
When you use FitLife, the following information is collected and stored on our secure servers:
- Device & account identifiers: A unique install ID and device ID generated on your device to identify your account and session
- Profile information: Name, age, gender, height, weight, fitness goal, and diet preference, plus your email address (required) and phone number (optional)
- App usage data: Number of times the app is opened, first and last session timestamps, app version, and platform (Android/iOS)
- Approximate location: We derive a coarse, city-level location from your device's IP address for regional content and fraud/abuse prevention. Separately, if you tap "Use my location" in Marketplace to find nearby vendors, or "Pin my current location" when booking an at-home session, we request your device's approximate location for that one action only — never in the background, and only when you tap it
- Activity logs: Meal entries, workout sessions, yoga and boxing sessions, water intake, sleep logs, step counts, body weight, and habit check-ins
- Manually-logged health metrics: If you choose to log them, blood pressure and blood glucose readings, and GLP-1 medication doses — entirely at your own discretion, never required
- Photos: Progress/body photos and meal photos that you add in the app are uploaded to and stored on our servers
- Voice recordings: When you use a voice feature, the audio you record is sent to our speech/AI service only to transcribe and act on your request
- Contacts (optional): Only if you choose to invite friends from your address book, and only used to show you who to invite
- Health platform data (optional): If you connect Apple Health, Health Connect, or another wearable/health platform (see Section 3)
- Analytics (opt-in, off by default): Only if you turn on "Analytics & usage data" in Settings > Sharing & Privacy — off by default, and never used for advertising or cross-app tracking
- Push notification token: If you grant permission, your device token is stored to deliver reminders and alerts
2. How Your Data Is Used
- To provide and improve the FitLife service
- To personalise your fitness and nutrition experience
- To send you push notifications (only if you have granted permission)
- To analyse aggregate usage patterns and improve app features, if you have opted in to analytics
- To generate AI-powered recommendations using your profile data
Your data is never sold to third parties and never used for advertising. It is shared only with the service providers and, where you choose to use those features, the coaches/vendors described in this policy.
3. Health Data & Connected Platforms
If you choose to connect a health platform from Devices, FitLife uses Terra as a data integration provider to read fitness and health data from Apple Health (HealthKit), Android Health Connect, and supported wearables, and to write data you log in FitLife back to those platforms where applicable. This connection is entirely optional and can be disconnected at any time from Devices in the app.
4. AI Features & Third-Party AI Services
FitLife's AI features are powered by OpenAI and Anthropic. When you use an AI feature, data such as your age, height, weight, goals, dietary preferences, and food items or photos you submit may be sent to generate your response. This data is transmitted over an encrypted connection and is not retained by the AI providers beyond the scope of your request.
5. Live Video, Voice & Group Sessions
Live coaching calls and Arena group/video sessions use Agora to carry real-time audio/video between participants. FitLife does not record these sessions unless a feature explicitly tells you it is being recorded.
6. Analytics & Session Replay
Analytics is off by default. You can turn it on in Settings > Sharing & Privacy > "Analytics & usage data". If you turn it on, we use Firebase Analytics and Microsoft Clarity, a session-replay service that masks text and sensitive content. This is used only for product analytics and never for advertising or cross-app tracking.
7. Friends, Contacts & Invites
If you choose to use "Invite from Contacts," FitLife uses that access only to show you which of your contacts to invite — your contacts are never uploaded to our servers or used for any other purpose.
8. Marketing Communications
Marketing messages — tips, updates, and promotional offers by email, WhatsApp, or SMS — are off by default and only sent if you explicitly opt in. You can turn them off at any time from your preferences in the app.
9. Data Sharing with Coaches & Marketplace Vendors
If you book a service with a coach or vendor through FitLife Marketplace, we share the details needed to fulfil that booking with that vendor. You can separately choose to enable "Health Sharing" with a specific vendor to share additional health details, and revoke it at any time.
10. Data Storage, Security & Retention
Your data is stored on secure servers operated by ALQARAR SPORT COACHING SERVICES L.L.C, encrypted in transit and at rest. We retain your account data for as long as your account is active. Account data is deleted within 30 days of a deletion request, and accounts inactive for 24 months are deleted automatically.
11. Camera & Microphone
FitLife requests camera access for food scanning, AR fitness training, body scan analysis, and activity proof photos. The microphone is used exclusively for voice conversations with the AI fitness coach.
12. Your Rights & Data Deletion
You have the right to request deletion of your personal data at any time — in-app (Profile → Delete Account) or by emailing defenceathletics.uae@gmail.com. See our Data Deletion page for details.
13. Children's Privacy
FitLife is not directed to children under the age of 13. We do not knowingly collect personal information from children under that age.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date.
15. Legal Entity & Contact Us
FitLife is provided by ALQARAR SPORT COACHING SERVICES L.L.C, United Arab Emirates. If you have any questions about this Privacy Policy, please contact us at: defenceathletics.uae@gmail.com.